A Shared Mission to Make Every Purchase Meaningful

 

 

Our Story

We are a team passionate about turning #CraftToCalling

From our humble beginnings of curating fairs in residential neighborhoods, our mission has always been to provide a meaningful space, both through brick & mortar general stores and now a digital marketplace, to celebrate the unique creations of small town folk from the Philippines and beyond.

We gather and help homegrown artisans reach more people in new neighborhoods who share the same empathy and desire to do good for people and the planet. Today, we have over 400 brands in Manila and Sydney, and we are just getting started.

Consciously Curated

Slow Fashion

Shop quality wardrobe staples that support ethical fair trade practices and our local communities.

Small Batch Finds

Shop limited one-of-a-kind products created by local skilled artisans.

Sustainable Self Care

Shop essentials that advocate for environmental and holistic causes.

OUR COMMUNITY IMPACT

₱20,119,899 raised!

Net amount remitted to our partner small businesses from March 2019 - March 2020.

We are a bunch of friends with great love for the earth, and everything in it.

In that same spirit, we are intentional about how we nurture our company’s growth alongside our brand partners. Most have been part of Frankie General Store since the firs pop-up space, some flourishied with us through the pandemic, and a few have joined us in our first global location.


By cultivating a thoughtful synergy between all members of the team, we can do more for our communities in the years to come.

Frankie
Through the Years

Good Neighbor Fair

Our humble story began by organizing neighborhood fairs in Metro Manila starting in Rockwell Club. We showcased small businesses who had a heart for uplifting local livelihood.

Good Neighbor Fair

Frankie & Friends General Store SM Aura Pop-Up

We opened our first pop-up store in one of the up and coming retails malls in Taguig City, Philippines

Frankie & Friends General Store SM Aura Pop-Up

Expanding SM Aura

We expanded our first brick & mortar space to 263 sq. meters, now with over 150 brands in-store, and our largest store to date.

Expanding SM Aura

Rockwell Pop-up Store

We set up shop in Rockwell Powerplant Mall in Makati City, alongside 270 unique brands across two neighborhoods.

Rockwell Pop-up Store

Online Marketplace Launch

Frankie goes digital! COVID-19 fast tracked our online operations by making it easy for anyone to shop and support small local businesses during the pandemic. We also ship worldwide!

Online Marketplace Launch

Molito Branch

We opened our third brick & mortar space in the south of Manila, in Molito Lifestyle Center, Alabang. 

Molito Branch

Paddington, Australia Branch

Frankie goes international! We opened our first global store in the land down under, carrying homegrown Filipino brands with us alongside Aussie sustainable brands

Paddington, Australia Branch

Flagship Store in Rockwell

We expanded our flagship brick & mortar space in Rockwell Makati, to house more brands and reach nearby residents to support them in their sustainable journey and shopping small.

Flagship Store in Rockwell

Macquarie Centre Pop-up Store

Frankie finds another spot at Macquarie Centre, Sydney! We opened our first global pop-up store in Northern Sydney. Macquarie Shopping Centre is home to many brands, and now to our homegrown Filipino brands as well.

Macquarie Centre Pop-up Store

Values We Support

Every purchase from Frankie’s General Store is guaranteed to be a meaningful one. We help you find products intentionally crafted with purpose, that align with your passions and support the skillful artisans who create them.

Frankie & Friends team has helped us offer our products to communities and markets (specifically moms who prefer to shop small and sustainably) that otherwise we do not have the bandwidth to reach.

Hannah, Mama & Mini

Frankie General Store has allowed us local, independent brands to easily voice out our goal with this community-driven marketplace.

Porshe, Porshelana

Despite being a small business, we are given a good exposure and an opportunity to grow.

Kiks, Juanita the Label

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