In our effort to continue celebrating Plastic-Free July, Frankie General Store has partnered with the esteemed marine conservation organization, Save Philippine Seas, in a collaboration that celebrates our shared passion for protecting our planet. This July 26-28, 2024, a portion of sales generated through all our channels will be donated to marine conservation efforts.

Save Philippine Seas is a non-profit organization dedicated to preserving the health and biodiversity of the Philippine marine ecosystem. Through their tireless efforts, they have spearheaded numerous initiatives to combat plastic pollution, promote sustainable fishing practices, and raise awareness about the importance of ocean conservation. Their work has had a profound impact on coastal communities, empowering them to become stewards of their local marine resources. Some key areas they focus on are on Waste Management and a Circular Economy, Shark Conservation, and Seatizen Participation through Environmental Education.

Continuing our commitment to sustainability and supporting local artisans, we share Save Philippine Seas' vision of a more environmentally conscious future. By joining forces, we are poised to make an impact on marine conservation efforts in the Philippines.

Eco-Chic Essentials Collection

If you want to jumpstart your journey towards plastic-free consumption, you can browse through this month’s “Eco-Chic Essential Collection”. From July 26-28, 2024, Frankie General Store will be donating a portion of the proceeds from all sales, both in-store and online, to support Save Philippine Seas' vital work. This means that every purchase you make during this special weekend will directly contribute to the protection and restoration of the Philippines' precious marine ecosystems. Whether you're in in the market for sustainable fashion, handcrafted home goods, or eco-friendly self-care products, your support will make a tangible difference in the fight to preserve our oceans.

So, let's dive into this exciting partnership and make a splash in the world of marine conservation. Visit any of Frankie General Store's locations or shop online from and be a part of the movement to safeguard the health and beauty of the Philippine seas. Together, we can create a more sustainable future, one thoughtful purchase at a time. 🛍️🛒🏝️

Cover Photo from https://www.savephilippineseas.org/