What better way to cap off this month’s ‘Plastic-Free July’ campaign through our Eco-Chic Essentials collection than to conclude a successful and fulfilling collaboration with Save Philippine Seas! Our team curated the best options from our ‘Sustainable and Eco-Friendly’ impact tag roster to be accessible at the front of our stores. Providing reachable eco-friendly and zero-waste alternatives definitely helped our community see the variety of products in-store that they can easily choose from in order to help them reduce waste and live a more sustainable lifestyle.

This complemented our partnership with Save Philippine Seas, which naturally became an extension of how our community can make more meaningful purchases in line with our ‘For Our Oceans’ impact tag. We were able to work hand in hand in further promoting initiatives under Save Philippine Seas that will help grow awareness in terms of marine conservation, from cross posting and featuring them in our platforms, to donating a portion of sales generated from all our channels last July 26 to July 28 in hopes to help Save Philippine Seas further forward environmental education and their amazing advocacy.

We are committed in not only supporting our local artisans and showcasing their handcrafted premium pieces, but continuously engaging with several organizations that align with our campaigns and help in creating an impact each time. We aim to be a safe space for the people in our community to jumpstart their journey towards consuming more plastic-free options and eco-chic essentials.

After a fruitful collaboration, receiving the cutest note from the Save Philippine Seas team made our hearts so full! This one’s for our Frankie General Store community, who continuously choose to shop small and help make a change in the world, one meaningful purchase at a time. Cheers to more intentional collaborations and purposeful partnerships throughout this new season 🌾